Celsius Wellness Inc.

Privacy Policy

Effective date: October 5, 2026

Celsius Wellness Inc., operating as Celsius (“Celsius,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, protect, and disclose personal information when you visit our website, book or attend an experience, purchase services, create an account, or communicate with us, including through our booking platform, Mariana Tek.

1. Information We Collect

Depending on how you interact with us, we may collect:

• Contact and account information: Your name, email address, telephone number, billing address, and account details.
• Booking and purchase information: Reservations, attendance, purchases, memberships, packages, transaction history, and payment status. Payment details are processed through our payment service providers.
• Guest information: Information you provide in waivers, accessibility requests, or communications about your visit, including relevant health information you choose to disclose.
• Communications and preferences: Customer support correspondence, feedback, marketing preferences, and records of consent or withdrawal of consent.
• Technical information: IP address, browser and device information, and website activity collected through cookies or similar technologies where used.

If you make a Booking on behalf of another person, you represent that you have authority to provide information on that person's behalf and to make the Booking.

2. How We Use Personal Information

We use personal information to:

• Create and manage accounts, reservations, memberships, and purchases.
• Process payments and administer applicable cancellations, credits, and refunds.
• Deliver services and respond to guest requests.
• Communicate booking confirmations, reminders, schedule changes, and account updates.
• Support guest safety and requested accessibility arrangements.
• Send promotional communications where we have the required consent.
• Maintain consent records and respect communication preferences.
• Improve our services, prevent fraud, protect our systems, and meet legal obligations.

We limit collection and use to information reasonably necessary for the identified purposes. Where required, we will obtain additional consent before using information for a new purpose.

Health and Safety Information

To help us provide our services safely and appropriately, we may collect health-related information that you voluntarily provide to us, including information about allergies, medical conditions, injuries, physical limitations, medications, sensitivities, pregnancy, or other health circumstances that may affect your ability to safely participate in an experience or may require an accommodation or other precaution.

We collect and use this information only to the extent reasonably necessary to assess participation and safety requirements, identify potential contraindications or risks associated with an experience, provide requested accommodations, respond appropriately to health or safety concerns, and administer our services. We do not collect this information for the purpose of providing medical treatment or health care.

Where required by applicable law, we will obtain your consent to the collection, use or disclosure of health-related information. You may choose not to provide such information; however, if the information is reasonably necessary to assess whether you can safely participate in an experience or to provide a requested accommodation, we may be unable to provide that experience or accommodation.

We will limit the collection, use, access, retention and disclosure of health-related information to what is reasonably necessary for the purposes described above and will protect it using safeguards appropriate to its sensitivity. We will not disclose such information to third parties except as described in this Privacy Policy, with your consent where required, or where otherwise permitted or required by law.

3. Consent and Your Choices

We obtain consent as required by applicable law - PIPEDA and such other statutes or regulations as may be applicable - taking into account the sensitivity of the information and the circumstances.

You may withdraw consent by contacting us, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent for information necessary to provide a service may affect our ability to provide that service; we will explain any relevant consequences.

Marketing consent is optional. You do not need to consent to promotional emails or text messages to make a purchase.

You can unsubscribe from marketing emails using the unsubscribe link provided. You can unsubscribe from our SMS program by replying STOP.

4. When Information May Be Disclosed

Subject to the SMS restrictions below, we may disclose information:

• To service providers: Including Mariana Tek and providers supporting payment processing, hosting, communications, and customer support, to the extent necessary to perform services on our behalf and subject to appropriate protections.
• For legal requirements: Where disclosure is required or permitted by applicable law, including responding to valid legal demands.
• To protect rights and safety: Where legally permitted and reasonably necessary to address fraud, security incidents, or threats to safety.
• With your consent: Where you authorize a particular disclosure.

We do not sell personal information.

Mobile Information and SMS Consent

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Booking Platform and External Services

We may use third-party service providers, including Mariana Tek, to provide booking, account-management, payment processing, website hosting, communications, SMS messaging, analytics, customer support and other business functions and related services.

When you use our booking platform or other third-party services integrated with our website, certain personal information may be collected, transmitted to, stored by or processed through those service providers as necessary to provide the applicable services.

Third-party service providers may have their own privacy policies and terms governing their services. We encourage you to review those policies where applicable.

Where a third-party service provider processes personal information on our behalf, we take reasonable measures to require the information to be protected and used only for authorized purposes.

6. Cookies and Similar Technologies

Where used, cookies and similar technologies help our website and booking services function, remember preferences, and understand usage. We obtain consent for non-essential technologies where required.

You can manage cookies through available website controls and your browser settings. Disabling certain cookies may affect website or booking functionality.

7. Storage and International Processing

Personal information may be processed or stored in Canada or other countries where our service providers operate. Information processed outside Canada may be subject to the laws of those jurisdictions, including lawful access by government authorities.

We remain responsible for personal information under our control and use appropriate contractual or other measures to protect information handled on our behalf.

8. Retention and Security

We retain personal information only as long as reasonably necessary for the purposes described in this policy, including applicable legal, accounting, dispute-resolution, and recordkeeping requirements. When information is no longer required, we securely delete, destroy, or anonymize it, as appropriate.

We use reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information. No method of electronic transmission or storage is completely secure.

8A. Privacy Incidents

If we become aware of a privacy or security incident involving personal information, we will take reasonable steps appropriate to the circumstances to investigate, contain and address the incident.

Where required by applicable law, we will notify affected individuals, regulatory authorities or other parties of a privacy breach and take any other required steps.

We will maintain appropriate records and take reasonable steps to reduce the risk of a similar incident occurring in the future.

9. Access, Correction, and Privacy Concerns

You may contact us to request access to or correction of your personal information, ask about our privacy practices, or raise a complaint. You may also request deletion; we will assess that request against applicable retention requirements.

We may verify your identity before responding. Any limits on access or other requests will be explained as required by law.

If a concern remains unresolved, you may contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca, or another applicable privacy regulator.

10. Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. The effective date will identify the latest version. We will provide additional notice and obtain further consent where required for material changes.

11. Contact Us

Privacy Officer — Celsius Wellness Inc.
Email: hello@livecelsius.com
Mailing address: 504 Orange Walk Crescent, Mississauga ON L5R 0A5

Questions about this document? hello@livecelsius.com